Mission: We help teachers, students and parents “get” science.

Market Traction – Exploration Nation A recent survey of educators by an independent 3rd party revealed: 84% would recommend to a colleague. 100% rated good to excellent. 83% rated the program easy to implement. 3.5 million views Support of major organizations including U.T., NASA, US Fish and Wildlife, New Mexico State University, GeoCorps, and more. Significant national press including Time Magazine for Kids, Ellen DeGeneres and NBC

Making Science Relevant, Entertaining and Inspiring


Enzoology Education is a technology and media company that develops innovative, multimedia Science, Technology, Engineering and Mathematics (STEM) educational programming for the K-12 market that leverages on-line community, peer communication (student, parent, teacher), video streaming, user generated content and lesson programs to make science relevant, entertaining and inspiring.

The company is currently producing a unique multimedia supplemental curriculum program called “Exploration Nation™” . The concept has taken root world-wide with over 10 million views online, on television and in the classroom.

Background

Enzoology Education is the culmination of four years of development based on a singular idea put forth by a then seven year old boy named Enzo Monfre. Originally a web site and series of on-line videos about various science topics, the project has matured into a scaleable model for next generation digital curriculum for in the classroom and at home.

Current Distribution Syndicated On-line (3.5 million views) ExplorationNation.com Learn360 (national classroom distribution) Follett Library Services (national school libraries) Learning.com (national classroom distribution) America One (165 television markets) Time Warner Cable On-Demand

The program was developed by two former marketing agency owners, who have spent over 20 years consulting with Fortune 100, 500 and growing consumer and technology companies.

It has developed relationships and support from NASA, National Parks Service, The University of Texas, Exxon Mobil, US Fish and Wildlife, New Mexico State University, Geocorps, US Geological Survey, Duke Energy, Time Warner Cable, America One, Whole Foods, Keen Footwear, Scholastic, Pacific Biofuels and many other organizations and companies.

The Product: Multimedia, Supplemental Curriculum System

Exploration Nation™ is a media franchise designed for the classroom that leverages peer role modeling (student, teacher, parent) to supplement core science curriculum. It includes video, lesson plans, professional development and access to a robust, on-line community hub. Our model is to create multiple versions of our concept to cover grades 5-12. We will also produce a Spanish language version. The programming is delivered on-line and on DVD ROM.

Exploration Nation leverages a set of factors that have proven to drive demand for this unique program.

• According to the Texas Education Agency, 86% of teachers are intimidated by teaching science. Exploration Nation makes teaching science easy.
• There is a national movement to make STEM more engaging and relevant to students. Exploration Nation uses peer hosts and an action documentary format to engage students.
• In Texas, Florida and California, recent legislation mandates educators to use the $850 million text book budget for digital materials. Exploration Nation is designed for digital classroom delivery and has been well received by educators.

Target Audience: K-12 Educators and Parents

Progressive School Districts: Enzoology’s clients are large, leading edge districts looking to go from good to great. In most cases, they have made investments in technology infrastructure (interactive whiteboards, computers, Ipads, etc.) These districts are high profile (other districts follow their lead) and tend to have strong funding sources as well as the following characteristics:

• 10,000-100,000 students
• Progressive and active Superintendents
• Offer After School Programs
• Offer Gifted and Talented Programs

Consumers: Relatively young, progressive parents will be reached via exposure on-line and in the school system. This generation of consumer is digital savvy and accustomed to paying for content. They are hungry for entertaining, educational content – particularly mobile video and e-books.

First Targeted Market, Texas: Today, there are more than 4.8 million students enrolled in 8,619 schools in 1,100 districts in Texas representing just over 8% of the U.S. K-12 education system. Education-related expenditures in Texas exceed $3 billion annually, second only to Vermont. There are 60+ school districts in the state that are targets for Enzoology – with largest districts reporting a combined reserve fund balance of over $552 million.

Next Targeted Markets: Florida, California, Arizona: Between these states there are over 16,885 schools in 1,223 districts representing an additional 18.4% of the US expenditures on education. However, on average these states have much larger districts than TX and Enzoology projects 150 potential customer districts. This represents an additional potential of more than $2.1 million a year on supplemental curriculum alone.

The Value Proposition

Buyer: Exploration Nation is standards aligned, easy to teach, requires minimal prep time and has integrated, on-line professional development and teacher resources. We offer a complete teaching system that also includes on-demand professional development, peer forums and file sharing and extensive resources that extend learning beyond the classroom and make the teacher’s job easier.

Sponsor: Corporate sponsors receive exposure in the classroom, on-line and on television. In addition, we will deliver a series of specially produced, professional videos the sponsor can use to promote the brand. The sponsor’s experts and science will also be featured in the classroom programming and on-line. We can offer extensive coverage across America in partnership with Scholastic, The Association of Zoos and Aquariums and other partners.

Business Model/Sustainability

Enzoology’s business model is a duel bottom line: social impact and financial success. Our social impact is to keep young students on track to persue careers in science. We provide complete, integrated science materials to educators (school districts, home school) that include a broad array of branded and user generated content centered around STEM topics. We will capture the audience in the school and drive them to our web site where they can purchase a wide variety of other, related content and products.

At the core of the model is a community-enabled web site that allows peer to peer interaction, aggregation of STEM teaching resources, user generated video and other content and a robust e-commerce capability.

Revenue will be derived from multiple sources including:

• Sales of curriculum materials
• Premium membership model
• E-book sales
• Corporate Sponsorship
• Affiliate Sales
• Royalties
• Grants

Milestones Reached

• Enzoology’s initial offering, Exploration Nation is a proven concept and has generated enormous market traction in terms of viewership over the last three years using only a word of mouth, viral approach.
• Significant national press coverage including Time Magazine for kids (3 million students, 150K classrooms)
• Sponsorship by Time Warner Cable, Whole Foods and Keen Footwear
• Over 3.5 million views on-line
• National distribution agreements with Follett Library Services, Learn360 and Learning.com
• Reaching 12,500 households per day on America One in 165 markets
• Implemented and assessed in 10 Texas districts
• Enzoology is a registered trademark
• Established branding and production systems
• Extensive network of business leaders and academic luminaries

Key Differentiation Factors Include:

• Peer to peer presentation (Kids Teaching Kids™, teacher to teacher, parent to parent)
• Purpose made for education that fits with school requirements and life outside the classroom
• Exciting docu-adventure format video integrated with easy to teach lessons, professional development, on-line social interaction and gaming

 

Board of Advisors

Enzoology has assembled an experienced team of nationally recognized academic leaders and entrepreneurs that have extensive experience in both the education market as well as business, media and science.

Business Advisory Board:

• Kevin Custer-Principal in Arc Capital Development – founded and sold 6 major K12 companies serving over 50% of the schools in the US.
• Bill Fields, former CEO Walmart, and Chairman of Blockbuster Entertainment
• Jack Stanfield, Executive V.P. Fox Sports International
• Jim Milio, Co-chairman,  Cesar Milan, Inc. (The Dog Whisperer with Cesar Milan)
• Les Stroud, CEO Survivorman Productions, and host of Discovery Channel’s Survivorman
• Peter Strople, CEO Zero 2, Business Week’s “Most connected man in America”
• Ron Reed, Exec. V.P. Publisher’s Resource Group

Academic/Science Advisory Board:

• John Abbott, Ph D., Curator of Entomology at University of Texas,  Austin
• Paul Baffes Ph D., Director of Global Innovation, IBM
• Dr. Halil Berberoglu, Ph D., Professor Cockrell School of Engineering at University of Texas
• Dr. Stephen Beebe Ph. D. Regents and University Distinguished Professor Texas State University
• Rodger Williamson Ph. D. NASA physicist, Senior research scientist Stanford University
• William Doleman Ph. D. New Mexico Laboratory of Anthropology
• Dr Jack Horner Ph. D. Regents Professor of Paleontology, Minnesota State University
• Jim Brazell, Analyst, Innovation Creativity and Capital Institute at the University of Texas